So you want to pitch a podcast? Be sure to check out these tips before hitting the submit button.
LISTEN: Before pitching yourself to be a guest on any podcast, listen to at least one episode to make sure you’re a good fit for the show. Ideally, only pitch yourself to shows that you can bring 10x value and that you honestly love. Being a guest is more than pitching it’s connecting with another person and having a meaningful conversation together. Focus on connection, not promotion.
REVIEW: Take a couple of minutes to review the show on iTunes, Google, etc. Give back, help the podcaster become more successful, this is a win win! If you aren’t willing to do this, then you probably shouldn’t pitch yourself to be on the show.
BE SPECIFIC: Include at least three really specific and unique topics that you can speak on. Not generic things like “business growth” and “online marketing” but your specific take on a topic that is useful and interesting to the show’s audience. Include these with bullet points, so it’s easy to scan through the email and find them.
BE DIFFERENT: In your pitch email, make it really clear on how you’re different and unique. Get a friend to review your pitch and make sure you are not talking about your “features” but about the “benefits” of you as a guest. Here is an example, FEATURE: A plane can fly vs. BENEFIT: a plane can get you to Hawaii so you can relax on the beach!
MENTION OTHER SHOWS: If you’ve already been a guest on other podcasts, mention this in the pitch, whether or not they’re big name shows.
RECIPROCATE: If you have a podcast, and you’d also like to invite the host you’re pitching to be on your show, then say so in the pitch email! If you don’t have a podcast, invite them to do a video interview for your YouTube channel, or a Facebook live in your Facebook group, or even a guest blog post on your website. Offer to reciprocate however you can.
PROMOTE: In your pitch, make it clear that you’ll be sharing the episode far and wide, and detail how and where you’ll do that. Good podcast guests will spend time promoting the episode, and being clear about your intention to do so will make the podcast host happy and more successful.